The emergence of a simple wheel cleaning product
The NeoClean brand was created in May 1995 by a car enthusiast who at the time was managing a luxury car cleaning business in the Normandy region. To make his daily life easier, he had the idea of creating a product to wash the wheels of the cars entrusted to him more easily.
So he cleverly asked an industrial friend to design a product that would clean, degrease and remove dirt from aluminium, stainless steel and other light alloys in one go. The result was as surprising as it was astonishing! Simply spraying on the product and rinsing off restored the dirtiest wheels to their original shine.
This is how the NeoClean wheel cleaner emerged.
FROM CRAFTSMANSHIP TO INDUSTRIALISATION
From craftsmanship to industrialisation
Recognised as an unfailingly effective product, Neoclean wheel cleaner quickly became a market leader, enabling the company to move from a small scale to an industrial scale with the opening of a manufacturing and packaging plant in Eure-et-Loire.
A French brand of the METAL 5 group
Since 2010, NeoClean has been a brand of the French group Metal 5.
Distributed exclusively through specialised networks (service stations, wholesalers and car centres), it offers a complete line of top-of-the-range care products for cars and trucks. The brand also supplies many store brand products.
Neoclean is now a 100% French brand, still manufactured in France in the Chartres region.